Florina费罗娜水泥砖展厅

Florina费罗娜水泥砖整体品牌形象升级

在消费升级的浪潮中，消费者的个性化、差异化需求日益增长使得市场细分成为必然。在建材行业中也是同样，水泥砖品牌Florina费罗娜凭借小众的水泥砖产品受到年轻消费者和设计师们的青睐。为了更好地与受众群体沟通，品牌形象的全面升级成为了品牌的适时之举。
全新logo延续水泥的理性特质，采用中性简洁的英文字体，强调现代感与活力。在视觉识别系统中，黄色形成品牌的第一视觉记忆点，更是品牌与消费者沟通的重要载体。一方面，明亮的黄色与产品沉稳的水泥灰色相互碰撞又相互调和，达到平衡的状态；另一方面，黄色代表鼓励的态度，传达费罗娜品牌对每个个体与众不同的生活方式及价值取向的尊重与肯定。
而在应用物料的制作上选用更有份量的、带有独特肌理的材质，保证优质的触觉感受。不同层面的体验都将让消费者产生对“水泥砖”的联想，进而触发与费罗娜品牌的记忆联系。

In the wave of upgrading consumption, market segmentation become inevitable required by the increasing demand of personalization and differentiation. Same as in the construction materials industry, Florina, a cement brick brand is winning fans among young consumers and designers by its specialized cement brick products. Comprehensive upgrade of brand image proves to be a timely move in order to better communicate with the target consumers. YELLOW as the core identity color is not only building a high contrast with the cement products, but also indicates the encouragement for the customers to choose their respective lifestyles. The new logo enhances the rational characteristics of cement. While using neutral and simple English fonts, it emphasizes an impression of contemporary and vitality.